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MARKS OF EXCELLENCE

MARKS OF EXCELLENCE

This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory.

The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name.

The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

Pris ved 1 599,00 DKK

Emne Grafisk design
Kunstner
Forfatter Per Mollerup
Sprog Engelsk tekst
Illustrationer 591 ill, heraf 260 i farver
Format / Sideantal 29 x 25 cm / 240 sider
Udgivelsesår 1997
Indbinding Indbundet
Forlag Phaidon
Antikvarisk
Antal
Køb
ISBN 9780714834481
Lev. 3 dage

MARKS OF EXCELLENCE

This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory.

The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name.

The final section of the book covers the development of trademarks over time and across the boundaries of language and space.